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27 & 28 MARCH 2019


Andrea Clatworthy: Speaking at the Customer and User Experience Expo

Andrea Clatworthy

Head of ABM  -  Fujitsu

ABM – what it is & how to do it in B2B services

Fujitsu has been using ABM as a key part of its marketing strategy for several years, with demonstrable results. In this session, learn how they do it, how they integrate with sales, and the pitfalls to avoid.

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