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27 & 28 MARCH 2019


Nick Irons: Speaking at the Customer and User Experience Expo

Nick Irons

Lead UX Designer  -  John Lewis

Avalanche! Avoiding the Heuristic Traps of User Experience.

In the snow-capped mountains, the consequences of falling into what are known as heuristic traps can be fatal. In this talk, I’m going to use the principle of heuristic traps in skiing and mountaineering to illustrate some of the mistakes that are commonly made in UX and UI design, and demonstrate how, whilst rarely fatal, they can be highly damaging to our careers or business success.

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