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David Ruiz: Speaking at the Customer and User Experience Expo

David Ruiz

CX & Design Director  -  e.Voyageurs SNCF

A trip from commodity improvement to emotionally engaged experiences

Mobility is perceived as a commodity in a daily basis, essentially forgettable, whereas it could also be highly emotional. Who has never been late because of a transport incident? or moved by the arrival or departure of someone in a train station?

In this presentation we’ll have an operational vision of how we are trying to continuously improve our CX to ensure a trustful commodity and an emotionally engaged service.

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