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ExCeL LONDON

Vladimir Bartl: Speaking at the Customer and User Experience Expo

Vladimir Bartl

Business Development  -  Smartlook

Do you really need to cure the pain?

Every website or webapp has an ideal workflow that you want users to follow. However, is that the case all the time? What if they struggle to unveil it and therefore miss the flawless experience you designed for them? There may be places causing desperation that results in users abandoning your service/offering. Having an ability to replay their actions and search for tiny specifics provides you with fundament to act and improve.

3 key session takeaways:

• Where is your website’s pain
• Why it is a critical to cure the pain
• What is the impact if you do it right



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